Beloved KAYDA is made of equal parts artistic and entrepreneurial spirit. Founder Kaylie Abela is a painter and former buyer & manager for a shoes and accessories boutique in Boston. She kept her penchant for art strong while running the store, all but surrendering her paint brushes for a camera. She loved capturing the boutique’s feminine findings and photography grew into a new passion.
Kaylie later entered the world of marketing where she came to understand the importance of supporting charitable causes with the work that you do. She found marketing creative and engaging, but she missed sharing her enthusiasm for accessories with customers who often turned into friends. She knew there were others out there with her same values; people who want unique and lovely items, selected with emotion. Seeking specialty again, she developed KAYDA. Hello.